Due to recent changes and updates in Ubuntu 13.10, Version 1.x of Jayatana no longer works.
A new version (2.0) of Java Ayatana is being tested to support java Application menu integration with UBuntu 13.10. Watch this post. Un update should land soon.
Hopefully, the new version 2.0 is released and you can get it right away for Ubuntu 13.10:
sudo add-apt-repository ppa:danjaredg/jayatana sudo apt-get update sudo apt-get install jayatana